ESRB Blog

The UK’s Age Appropriate Design Code: 5 Steps to Get You Started

On September 2, 2020, the United Kingdom’s Age Appropriate Design Code (Code) went into effect. There is, however, a 12-month transition period to allow companies to bring their online services—including websites, mobile apps and connected toys and devices—into compliance. While 12 months might seem like a lot of time, it is not. There is much […]

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Jun 30, 2020

The California Consumer Privacy Act: 5 Steps Mobile App Developers Should Be Taking Now

By John Falzone, VP Privacy Certified

ESRB Privacy certified image

May 28, 2020

California Goes Beyond COPPA to Protection Children’s Privacy

By John Falzone, VP Privacy Certified

Five Privacy Tips for Parents

Mar 30, 2020

5 Privacy Tips for Parents with Children on Mobile Devices

By John Falzone, VP Privacy Certified

Feb 24, 2020

2019 – Another Historic Year for Children’s Privacy

By John Falzone, VP Privacy Certified

Jan 23, 2020

ICO Publishes the Final Version of the Age Appropriate Design Code

By John Falzone, VP Privacy Certified

Dec 18, 2019

Does an E or E10+ Rating Mean a Game or App is “Directed to Children” for Purposes of COPPA?

By John Falzone, VP Privacy Certified

Did You Know?

59% of the ESRB ratings assigned to physical and console downloadable video games in 2019 were either E (Everyone) or E10+ (Everyone 10+).

Did You Know?

87% of parents who purchase physical video games for their children are aware of ESRB ratings and 77% regularly check them before buying a game. (Source: Hart Research Associates, 2019)

Did You Know?

Most parents consider each part (Rating Category, Content Descriptors, Interactive Elements) of the ESRB rating system to be either “very” or “extremely” important when deciding if a game or app is appropriate for their kids. (Source: Hart Research Associates, 2019)

Did You Know?

Industry guidelines, which are enforced by the ESRB, prohibit the inappropriate target marketing of Mature-rated games.

Did You Know?

ESRB has an enforcement system which allows for the imposition of sanctions, fines (including fines up to $1 million), and corrective actions on publishers for non-compliance with its guidelines.

Did You Know?

According to the U.S. Federal Trade Commission 87% of kids under the age of 17 are turned away when trying to buy an M-rated game at retail.

Did You Know?

The late U.S. Supreme Court Justice Antonin Scalia wrote: “This [ESRB rating] system does much to ensure that minors cannot purchase seriously violent games on their own, and that parents who care about the matter can readily evaluate the games their children bring home.”

Did You Know?

The E (Everyone) rating was originally called K-A (Kids to Adults) but was changed in 1998.

Did You Know?

The ESRB rating system has three parts – Rating Categories, Content Descriptors and Interactive Elements, the latter of which were introduced in 2013.

Did You Know?

Introduced in 2008, Rating Summaries provide greater detail about the content in physical games rated by the ESRB, and are exclusively available on this website or the ESRB mobile app by conducting a title search.

Did You Know?

ESRB uses more than 30 different Content Descriptors to help communicate what’s in a game.

Did You Know?

The FTC considers the ESRB to have “the strongest self-regulatory code” among media rating systems in the U.S. and has confirmed that retailers maintain a high store policy compliance rate.

Did You Know?

Founded in 2013 by many of the world’s leading video game rating authorities, the International Age Rating Coalition (IARC) administers the first globally streamlined age classification process for digital games and mobile apps that respects the unique cultural norms of each region.

Did You Know?

In 1999 ESRB Privacy Online (now called ESRB Privacy Certified) launched its certification program and was sanctioned by the FTC as a “Safe Harbor” under Children’s Online Privacy Protection Act (COPPA).

Did You Know?

More than 70% of parents would be more comfortable allowing their children to download and play a game certified by ESRB Privacy Certified (Source: Hart Research Associates, 2018).

Did You Know?

It’s never too late to have “the conversation” with your kids about what, when, and how they can play!

Did You Know?

Activating parental controls on your children’s video game devices helps you enforce house rules, such as limiting play time, blocking games with certain ESRB ratings, and managing in-game spending.

Did You Know?

The average gamer is between the ages of 35 and 44.