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ESRB Blog

IAPP or “AI”-PP?: Generative AI, Games, and the Global Privacy Summit

As videogame companies increasingly embrace generative AI, privacy pros will need to drill down on regulatory enforcement and best practices.

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Apr 26, 2023

IAPP or “AI”-PP?: Generative AI, Games, and the Global Privacy Summit

By Stacy Feuer, Sr. Vice President, Privacy Certified
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Jan 26, 2023

Ready Player Go: Getting Your Privacy Program Metaverse-Ready in 2023

By Stacy Feuer, Sr. Vice President, Privacy Certified
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Fortnite on a PC. Learn what the FTC's settlement with Epic Games means for kids' & teens' privacy.
Dec 21, 2022

Wrapping Up 2022 with A Huge (Epic) Fortnite Privacy Case

By Stacy Feuer, Sr. Vice President, Privacy Certified
Useful tips for protecting your children’s privacy in mobile games from ESRB Privacy Certified
Oct 28, 2022

What Parents Need to Know About Privacy in Mobile Games: Five Tips for Your Parenting Toolkit

By Stacy Feuer, Sr. Vice President, Privacy Certified
Speak with your kids and teens on how to manage their privacy
Oct 28, 2022

What Parents Need to Know About Privacy in Mobile Games: Communicate with Your Kids

By Stacy Feuer, Sr. Vice President, Privacy Certified
It's important that kids enter the correct date of birth at age gates
Oct 27, 2022

What Parents Need to Know About Privacy in Mobile Games: Don’t Let Your Children Lie About Their Ages

By Stacy Feuer, Sr. Vice President, Privacy Certified
ESRB Privacy Certified seals show compliance with the COPPA and rigorous program requirements.
Oct 26, 2022

What Parents Need to Know About Privacy in Mobile Games: Look for the ESRB Privacy Certified Seal

By Stacy Feuer, Sr. Vice President, Privacy Certified
Review and update privacy settings & permissions periodically on the mobile apps that your kids play
Oct 25, 2022

What Parents Need to Know About Privacy in Mobile Games: Use Parental Controls and Permissions

By Stacy Feuer, Sr. Vice President, Privacy Certified
Useful tips for protecting your children’s privacy in mobile games from ESRB Privacy Certified
Oct 24, 2022

What Parents Need to Know About Privacy in Mobile Games: Look for Privacy Labels and Policies

By Stacy Feuer, Sr. Vice President, Privacy Certified
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Did You Know?

67% of the ESRB ratings assigned to physical and console downloadable video games in 2022 were either E (Everyone) or E10+ (Everyone 10+).

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Did You Know?

84% of parents who purchase physical video games for their children are aware of ESRB ratings and 74% regularly check them before buying a game. (Source: Hart Research Associates, 2022)

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Did You Know?

Most parents consider each part (Rating Category, Content Descriptors, Interactive Elements) of the ESRB rating system to be either “very” or “extremely” important when deciding if a game or app is appropriate for their kids. (Source: Hart Research Associates, 2022)

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Did You Know?

Industry guidelines, which are enforced by the ESRB, prohibit the inappropriate target marketing of Mature-rated games.

Learn More about Principles and Guidelines

Did You Know?

ESRB has an enforcement system which allows for the imposition of sanctions, fines (including fines up to $1 million), and corrective actions on publishers for non-compliance with its guidelines.

Learn More about Rating Process

Did You Know?

According to the U.S. Federal Trade Commission 87% of kids under the age of 17 are turned away when trying to buy an M-rated game at retail.

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Did You Know?

The late U.S. Supreme Court Justice Antonin Scalia wrote: “This [ESRB rating] system does much to ensure that minors cannot purchase seriously violent games on their own, and that parents who care about the matter can readily evaluate the games their children bring home.”

Learn More at supremecourt.gov

Did You Know?

The E (Everyone) rating was originally called K-A (Kids to Adults) but was changed in 1998.

Learn More in History of ESRB

Did You Know?

The ESRB rating system has three parts – Rating Categories, Content Descriptors and Interactive Elements, the latter of which were introduced in 2013.

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Did You Know?

Introduced in 2008, Rating Summaries provide greater detail about the content in physical games rated by the ESRB, and are exclusively available on this website or the ESRB mobile app by conducting a title search.

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Did You Know?

ESRB uses more than 30 different Content Descriptors to help communicate what’s in a game.

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Did You Know?

The FTC considers the ESRB to have “the strongest self-regulatory code” among media rating systems in the U.S. and has confirmed that retailers maintain a high store policy compliance rate.

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Did You Know?

Founded in 2013 by many of the world’s leading video game rating authorities, the International Age Rating Coalition (IARC) administers the first globally streamlined age classification process for digital games and mobile apps that respects the unique cultural norms of each region.

Learn More at globalratings.com

Did You Know?

In 1999 ESRB Privacy Online (now called ESRB Privacy Certified) launched its certification program and was sanctioned by the FTC as a “Safe Harbor” under Children’s Online Privacy Protection Act (COPPA).

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Did You Know?

More than 70% of parents would be more comfortable allowing their children to download and play a game certified by ESRB Privacy Certified (Source: Hart Research Associates, 2018).

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Did You Know?

It’s never too late to have “the conversation” with your kids about what, when, and how they can play!

Learn More on Family gaming guide

Did You Know?

Activating parental controls on your children’s video game devices helps you enforce house rules, such as limiting play time, blocking games with certain ESRB ratings, and managing in-game spending.

Learn More on Parental controls

Did You Know?

The average gamer is 33 years old.

Learn More at theesa.com

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