Last updated April 21, 2010
Our Privacy Commitment
Table of Contents
- Q2. What types of personally identifiable information do we collect about our guests?
- Q3. How is your personally identifiable information used and shared?
- Q4. What choices do you have about the collection, use, and sharing of your personally identifiable information?
- Q5. What kinds of security measures do we take to safeguard your personally identifiable information?
- Q6. How can you update your personal information and profile?
- Q9. Do California residents have special rights?
Q2. What types of personally identifiable information do we collect about our guests?
A2. Personal information is information that can used to identify and contact you such as your name, address, telephone number or email address. We do not collect any personal information about you unless you choose to provide it to us. We do not require personal information to access our website. However, if you prefer not to disclose personal information, you may not be able to access certain features of our website. To offer our guests certain features on our website, we collect several types of personal information.
We do not knowingly collect personal information from users under the age of 13. We take children's privacy seriously, and encourage parents to take an active role in protecting their children's privacy and online experience at all times.
Personal information collected on our website may be stored and processed in the United States. By using our website you consent to any such transfer of information outside of your country. We abide by the Safe Harbor framework as set forth by the United States Department of Commerce regarding the collection, use and retention of data from the European Union. For more information about our participation in the U.S.-EU Safe Harbor, you may visit https://www.export.gov/safehrbr/list.aspx.
Information You Provide to Us
All of the personal information we receive comes directly from our guests. We collect personal information from our guests to:
- register to receive ESRB's newsletter
- register to receive Publisher information
- register to receive Retailer information
- register to join our Privacy Online program
- register under our ESRB Linking Notification form
- participate in polls, surveys, and questionnaires
- submit general consumer inquiries or complaints to ESRB or Privacy Online
We may also collect demographic information, which is anonymous information such as your age, date of birth, gender, zip/postal code, hobbies, platform preferences, and other game ownership and preferences. If demographic information is collected at the same time as your personal information, we may combine the demographic information with your personal information. Combining data allows us to customize the content we provide you according to your interests and preferences. Demographic information is not considered personal information unless it is linked to personal information about a specific user. If you choose not to provide certain demographic information, you may not be able to access certain features on our website.
Additionally, we may collect aggregate information, which is anonymous data about individuals that is grouped together to study a group or category of services or users. Aggregate information is not considered personal information unless it is linked to personal information about a specific user.
We will only retain personal information about you for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required by law and/or regulations.
Information Collected Through Technology
We collect information through technology to make our websites more interesting and useful to you. For example, when you come to one of our websites, we collect your IP address. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses to collect information regarding the frequency with which our guests visit various parts of our websites. We may combine this information with personal information.
Q3. How is your personally identifiable information used and shared?
A3. We do not share, sell, or rent your personal information to third parties without your consent. We do not require personal information to access our website. However, if you prefer not to disclose personal information, you may not be able to access certain features of our website.
Whatever the purpose may be, we will only collect information to the extent reasonably necessary to fulfill your requests and our legitimate business objectives.
ESRB Tools and Updates
Information collected from those who voluntarily submit it to us is used to provide services like updates on special events, game news, and email announcements of interest to our users.
We occasionally use other companies, agents or contractors to perform services necessary to our operations. For example, we have partnered with other companies to personalize our web pages, process credit card transactions, analyze customers' interaction with our website, and process consumer surveys. We also provide postal addresses to the U.S. Post Office for delivery purposes. In the course of providing such services, these companies may have contact with your personally identifying information. These entities have agreed to securely store and maintain the personal information received from us.
Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Websites and Others
We do not sell or rent personal information to third parties. We may share personal information with vendors who help us perform various internal functions necessary to operate our business. We may disclose personal information (a) in the good faith belief that we are required to do so by law; (b) if doing so is reasonably necessary to comply with legal process; (c) to respond to any claims; (d) to enforce the terms and conditions of our website; or (e) to protect the rights, property, or personal safety of ESRB, users, or the public. Any vendors or partners with whom we may share personal information are permitted to obtain only the personal information they need to deliver the services requested. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose.
Q4. What choices do you have about the collection, use, and sharing of your personally identifiable information?
A4. As mentioned above, you have control over the personal information you submit to us. If at any time you decide to update or remove your personal information from our database, you may do so by emailing us at email@example.com.
Q5.What kinds of security measures do we take to safeguard your personally identifiable information?
A5. The security and confidentiality of your information is extremely important to us. We use robust security measures to protect user information from loss, misuse and alteration. We use industry-standard practices such as encrypted communications, physically secured rooms, firewalls and password protection systems to safeguard the confidentiality of your personal information. We will notify users of a data breach involving unencrypted personal information by email or by posting a notice on the affected website. We also strive to limit access to personal information to employees performing a legitimate business function. We review our security procedures periodically to consider appropriate new technology and updated methods. Despite our efforts, no security measure is ever perfect or impenetrable.
Q6. How can you update your personal information and profile?
A6. You can access and update the contact information you gave us during registration (that is, your e-mail address or any other information that would directly enable us to contact you), by emailing us at firstname.lastname@example.org.
Attn.: Director, Privacy Online
317 Madison Avenue, 22nd Floor
New York, NY 10017
If you believe that we have not responded to your inquiry or your inquiry has not been satisfactorily addressed, please contact Privacy Online.
Please note that, at all times, you are responsible for updating your personal information to provide us your current email address. If the last email address you provided us is not valid, or for any other reason is not capable of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice.
Q9. Do California residents have special rights?
A9. Beginning on January 1, 2005, California Civil Code Section 1798.83 permits users of this website who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. However, as stated above in A3 we do not share information with third parties, for their direct marketing purposes or otherwise, unless you affirmatively agree to such disclosure. But, if you believe your information has been shared or you have general questions about how your information may have been shared, you may contact us at:
Attn.: Director, Privacy Online
317 Madison Avenue, 22nd Floor
New York, NY 10017