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Parents and Video Games: Trends for 2025
Nov 11, 2025

Research: No News is Good News When It Comes to Appropriate Video Games

By Patricia E. Vance, President, ESRB
APGT Plants VS Zombies
Oct 23, 2025

A Parent’s Guide to Plants vs. Zombies: Replanted

By Max Jay, Assistant Director, Communications
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A Parent's Guide to Pokemon Legends
Oct 16, 2025

A Parent’s Guide To Pokémon Legends Z-A

By Max Jay, Assistant Director, Communications
APGt Sonic Racing
Sep 25, 2025

A Parent’s Guide to Sonic Racing: CrossWorlds

By C. Riana Manuel-Peña, Contributor
APGT Marvel Snap
Sep 19, 2025

A Parent’s Guide to Marvel SNAP

By Asa Bebout-GreenRiver, Contributor
APGT Monopoly Go
Aug 27, 2025

A Parent’s Guide to Monopoly Go!

By C. Riana Manuel-Peña, Contributor
APGT Madden 26
Aug 14, 2025

A Parent’s Guide to Madden NFL 26

By Jason Fanelli, Contributor
What Parents Need To Know About Roblox
Aug 6, 2025

What Parents Need To Know About Roblox

By Patricia E. Vance, President, ESRB
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Did You Know?

65% of the ESRB ratings assigned to physical and console downloadable video games in 2024 were either E (Everyone) or E10+ (Everyone 10+).

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Did You Know?

83% of parents with kids who play video games are aware of ESRB ratings and 77% regularly check them before buying a game. (Source: Hart Research Associates, 2025)

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Did You Know?

Most parents consider each part (Rating Category, Content Descriptors, Interactive Elements) of the ESRB rating system to be either “very” or “extremely” important when deciding if a game or app is appropriate for their kids. (Source: Hart Research Associates, 2025)

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Did You Know?

Industry guidelines, which are enforced by the ESRB, prohibit the inappropriate target marketing of Mature-rated games.

Learn More about Principles and Guidelines

Did You Know?

ESRB has an enforcement system which allows for the imposition of sanctions, fines (including fines up to $1 million), and corrective actions on publishers for non-compliance with its guidelines.

Learn More about Rating Process

Did You Know?

According to the U.S. Federal Trade Commission 87% of kids under the age of 17 are turned away when trying to buy an M-rated game at retail.

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Did You Know?

The late U.S. Supreme Court Justice Antonin Scalia wrote: “This [ESRB rating] system does much to ensure that minors cannot purchase seriously violent games on their own, and that parents who care about the matter can readily evaluate the games their children bring home.”

Learn More at supremecourt.gov

Did You Know?

The E (Everyone) rating was originally called K-A (Kids to Adults) but was changed in 1998.

Learn More in History of ESRB

Did You Know?

The ESRB rating system has three parts – Rating Categories, Content Descriptors and Interactive Elements, the latter of which were introduced in 2013.

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Did You Know?

Introduced in 2008, Rating Summaries provide greater detail about the content in physical games rated by the ESRB, and are exclusively available on this website or the ESRB mobile app by conducting a title search.

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Did You Know?

ESRB uses more than 30 different Content Descriptors to help communicate what’s in a game.

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Did You Know?

The FTC considers the ESRB to have “the strongest self-regulatory code” among media rating systems in the U.S. and has confirmed that retailers maintain a high store policy compliance rate.

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Did You Know?

Founded in 2013 by many of the world’s leading video game rating authorities, the International Age Rating Coalition (IARC) administers the first globally streamlined age classification process for digital games and mobile apps that respects the unique cultural norms of each region.

Learn More at globalratings.com

Did You Know?

In 1999 ESRB Privacy Online (now called ESRB Privacy Certified) launched its certification program and was sanctioned by the FTC as a “Safe Harbor” under Children’s Online Privacy Protection Act (COPPA).

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Did You Know?

More than 67% of parents would be more comfortable allowing their children to download and play a game certified by ESRB Privacy Certified (Source: Hart Research Associates, 2024).

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Did You Know?

It’s never too late to have “the conversation” with your kids about what, when, and how they can play!

Learn More on Family gaming guide

Did You Know?

Activating parental controls on your children’s video game devices helps you enforce house rules, such as limiting play time, blocking games with certain ESRB ratings, and managing in-game spending.

Learn More on Parental controls

Did You Know?

The average gamer is 36 years old.

Learn More at theesa.com