Orit Michiel

Orit Michiel is the president of the Entertainment Software Rating Board (ESRB). In her position, she leads the teams responsible for assigning age and content ratings to video games and apps, enforcing marketing guidelines adopted by the video game industry, and operating ESRB Privacy Certified, an FTC-approved COPPA Safe Harbor privacy seal certification program. She also serves as the Chair of the International Age Rating Coalition (IARC), which provides global age ratings for digitally delivered games and apps.

Orit brings more than two decades of experience in content classification, industry self-regulation, and child protection. Her work reflects a deep understanding of the positive role entertainment can play in children’s lives and the importance of empowering parents with clear, reliable information to help them make informed decisions for their families.

Prior to joining ESRB, Orit served as Director, Content Policy at Netflix, where she led the global Content Policy team and developed a global classification and maturity-rating system. Her responsibilities spanned movies, television, games, advertising, and live content, with a focus on content standards, child protection, and regulatory compliance.

Previously, Orit spent 13 years at the Motion Picture Association, where she served as Vice President, Legal Affairs, chaired the Classification and Rating Appeals Board, and headed the Title Registration Bureau. She also led a comprehensive overhaul of the motion picture industry’s U.S. rating and advertising guidelines.

Orit holds a J.D. from UCLA School of Law and a B.A. in Political Science from UCLA. She is the proud mother of two daughters, both gamers.