ESRB Cookie Policy
See also ESRB Privacy Statement
Last updated November 21, 2025
We and our third-party service providers use cookies and other tracking technologies to enhance your browsing experience and make our Websites more useful to you. Generally, the cookies used on our Websites fall into three categories: (i) necessary cookies, which are used for operational and technical functions, including remembering choices you make on a website, such as language, to provide a more personalized experience; (ii) analytics cookies, which track user behavior on a site to improve its content and user experience, and (iii) targeting/advertising cookies, which are used to deliver advertising and content that is relevant to your interests. Some of these categories overlap.
The chart below contains a list of third parties that may collect user information via cookies. It also provides links to their privacy policies.
You can change or withdraw your consent to non-essential cookies through the applicable service provider or through the CookieBot icon in the lower-left corner of the screen on our Websites.
| Third party name | Category/Purpose | Privacy Disclosures | Opt Out Links |
| Azure Web Services (Microsoft) |
Necessary: Distribute traffic to our Websites and optimize response times. | https://azure.microsoft.com/en-us/explore/trusted-cloud/privacy and https://www.microsoft.com/en-us/privacy/privacystatement | N/A |
| Clarity (Microsoft) | Analytics: Identify first-time visitors on a website from a particular browser or device. | https://clarity.microsoft.com/privacy and https://www.microsoft.com/en-us/privacy/privacystatement | https://learn.microsoft.com/en-us/clarity/faq#how-can-i-prevent-clarity-from-gathering-data-on-my-page-views-when-i-visit-websites-that-use-clarity- |
| Cloudflare | Necessary: Authenticate that users are humans and ensure they are not bots. | https://www.cloudflare.com/turnstile-privacy-statement/ | N/A |
| Facebook (Meta) | Targeting/Advertising: Track advertising performance and improve the targeting of boosted posts. | https://www.facebook.com/privacy/policy/ and https://www.facebook.com/privacy/policies/uso/ | https://www.facebook.com/help/1224342157705160 |
| Necessary: Remember your preferences (such as language and search result display), screen size, and detect spam fraud, and abuse. | https://policies.google.com/privacy | N/A | |
| Google Ads | Targeting/Advertising: Track the performance of ads and referral data. | https://policies.google.com/privacy and https://safety.google/intl/en_us/privacy/ads-data/ | https://adssettings.google.com/anonymous?hl=en |
| Google Analytics | Analytics: Gather general data about visitors’ behavior across devices and marketing channels. | https://policies.google.com/privacy | https://tools.google.com/dlpage/gaoptout?hl=en_US |
| OptinMonster | Analytics: Collect information about your interactions with our Websites, including whether you are a new or first-time visitor, so we can display banners and exit overlays that direct you to specific webpages that may interest you, such as our parental controls section and the Family Gaming Guide. | Please review the ESRB Privacy Statement for more information. You may also choose to review https://optinmonster.com/gdpr/cookies/. | You may choose to adjust your browser settings to disable pop-ups on our site if you do not wish to see our promotions or campaigns. For more information, contact us (privacy@esrb.org). |
| PHP (webserver) | Necessary: Enable login functionality to esrb.org. | https://www.php.net/privacy.php | N/A |
| YouTube (Google) | Necessary/Functional: Collect data to store your video player preferences, manage user settings, enforce privacy and consent management. | https://www.youtube.com/howyoutubeworks/privacy/ and https://policies.google.com/privacy | https://myaccount.google.com/yourdata/youtube |