ESRB Website Council

The ESRB Website Council (EWC) is made up of several video game enthusiast websites that have voluntarily committed to responsible marketing and advertising practices. All EWC members agree to follow a Code of Conduct with specific guidelines, including:

  • Displaying accurate and current ESRB rating information on main product pages
  • Employing age-gates on video content associated with games rated or anticipated to be rated M (Mature) that restrict access to visitors under the age of seventeen
  • Ensuring that age-gates are both “age-neutral” (i.e., don’t hint at the age threshold for access) and incorporate an FTC-recognized method for preventing circumvention (i.e., dropping a session cookie to prevent a user from going back and entering a different birth date)
  • Training all appropriate site managers, producers and/or other employees so that they are aware of the general policies and procedures adopted in this Code

ESRB Website Council Members

GameFly →
GameSpot →
IGN →

ESRB Member Compliance

We monitor member websites and notify them of any instances of non-compliance, which these sites have agreed to address promptly. If you encounter an EWC website that is non-compliant with the guidelines above, please contact us and provide a link to the page(s) in question.