As president of the Entertainment Software Rating Board (ESRB), Ms. Vance leads the non-profit, self-regulatory body for the video game industry in the United States, which includes the assignment of age ratings to video games and mobile apps, enforcement of marketing guidelines adopted by the video game industry and operating Privacy Certified, an FTC-sanctioned COPPA Safe Harbor privacy seal certification program. Ms. Vance is also the chairperson of the International Age Rating Coalition (IARC), a ground-breaking global rating and age classification system for digitally delivered games and apps that reflects the unique cultural differences among nations and regions.
Ms. Vance serves as a member of the Board of Directors for the Family Online Safety Institute as well as the Academy of Interactive Arts and Sciences. She was also appointed to the National Telecommunications and Information Administration's Online Safety and Technology Working Group (OSTWG), which was established by Congress to make recommendations on the protection of children on the Internet through education, labeling and parental control technology. Ms. Vance has also been named to Video Business' Women Elite as well as Next-Generation's Top 25 People of the Year. As an expert on interactive media, she has appeared frequently on TV and radio stations nationwide including ABC (World News Tonight, Good Morning America and News Radio), NBC, CBS, FOX, CNN and Bloomberg; has been quoted in The New York Times, Washington Post, Los Angeles Times, Boston Globe, Newsweek, Associated Press and Reuters; and has had articles published online by Good Housekeeping, Parenting and others.
Prior to joining the ESRB in 2002, Ms. Vance spent 18 years at Disney/ABC, with responsibility for the development of a broad range of new media and market initiatives. As Senior Vice President, General Manager of the ABC Internet Group, she oversaw the operations and strategic development of ABC-branded news and entertainment related web sites, including ABCNEWS.com (a joint venture with Starwave/Infoseek), ABC.com, Oscar.com, Oprah.com (a partnership with Harpo Productions), ABC Online on AOL, Oprah Online on AOL, Mr. Showbiz (part of the ABC News joint venture with Starwave/Infoseek), and Disney's Family.com. While at ABC, Ms. Vance was also responsible for launching and/or managing several interactive entertainment and educational software publishing ventures (Creative Wonders, ABC Interactive, OT Sports, ABC News Interactive, ABC Wide World of Learning), the direct response marketing of ABC programming and ABC's in-flight entertainment business.
Earlier in her career, Ms. Vance also held senior management positions with The Princeton Review as Executive Vice President & General Manager of Admissions Services, and before that as President and CEO of HalfthePlanet.com, an online resource network for people with disabilities.
Ms. Vance holds a B.A. in International Relations/Russian from Washington University in St. Louis, is the mother of two daughters and lives in New York, NY.
About the ESRB
The ESRB is a non-profit, self-regulatory body that assigns age and content ratings for video games and mobile apps so parents can make informed choices. It also enforces advertising guidelines adopted by the video game industry and helps companies implement responsible online and mobile privacy practices under its Privacy Certified program.
IARC is a non-profit organization administered by many of the world's game rating authorities providing a global age classification system for digitally delivered games and apps reflecting unique cultural differences among nations and regions. The IARC rating system simplifies the process by which developers obtain ratings from around the world by reducing it to a single questionnaire programmed with unique algorithms that generate ratings reflecting each participating rating authorities distinct standards and providing today's digital consumers with trusted and familiar age and content rating information.