(November 29th, 2005)
(SAN JUAN) - In recognition of their commitment to ratings education,
Patricia Vance, president of the Entertainment Software Rating Board
(ESRB) today joined Puerto Rico Department of Consumer Affairs (DACO)
Secretary Alejandro Garcia and a host of major retailers in announcing
the establishment of a partnership to educate consumers about video
game ratings. With Ms. Vance and Secretary Garcia for this announcement
was Senate Vice President and Chairman of the Senate Consumer Affairs
Committee Orlando Parga.
"Today we are announcing an important partnership to educate consumers
on the island of Puerto Rico about the ESRB ratings for video games,"
said Ms. Vance. "Just the same as with books and movies, video
games are created for a diverse audience of players of all ages, and
the ESRB ratings provide a simple way for consumers, especially parents,
to learn about the games they buy so that they are able to make informed
Video game retailers on hand and participating in this announcement
included Walmart, EB Games, Gamestop, Blockbuster, KB Toys, CompUSA,
Kmart, Sears and Fye, all of which have agreed to:
Prominently post in-store signage about the ESRB ratings in both
Spanish and English;
Implement store associate training programs about ratings for computer
and video games; and
Continue to enforce store policies with regard to video game sales.
"This commitment is made to ensure that video game consumers across
the island are presented with information about the ratings so they
can make educated decisions about the games they choose for their families,"
said Secretary Garcia.
"The most effective environment in which to educate consumers
is where the games themselves are sold," added Ms. Vance, "and
so we are very pleased by today's announcement of these retailers' commitment
to ratings education in Puerto Rico."
The majority of computer and video games are purchased in and around
the Holiday season. This partnership will provide parents and other
consumers with the rating information they need in order to buy the
games that are appropriate for their children and family. In addition
to posting in-store signage displaying ratings information, participating
retailers will offer educational materials about video game ratings
to their consumers in both Spanish and English.