(November 14th, 2005)
(NEW YORK) - Parents continue to overwhelmingly agree
with computer and video game ratings assigned by the Entertainment Software
Rating Board (ESRB) according to a study released today and conducted
by leading opinion research firm Peter D. Hart Research Associates.
The study shows that parents agree with the ESRB ratings 82% of the
time, while another 5% of the time they think the ratings are "too
"As the ratings body for the video game industry,
the ESRB's effectiveness depends largely on how accurately its ratings
reflect the attitudes of American parents. We are extremely pleased
that, year after year, independent research shows such a high level
of agreement with ESRB ratings among parents," said ESRB president
Patricia Vance. "It is clear from the research that ESRB game ratings
continue to be extremely useful to parents, who are involved in over
80% of all purchase decisions."
To read further about this study, click